Hublot Has Become The Best At What They Do

Hublot Has Become the Best at What They DoIn 1976, a Swiss watchmaker by the name of Carlo Crocco founded his own company with the aim of creating the finest luxury watches available on the market. Inspired by the clean lines of the portholes on ships, Crocco decided to create timepieces based on this design. The word Hublot translates to the word porthole, and Hublot remains the name and standard by which Swiss watches are judged. Hublot watches are designed to be worn both in formal and informal settings. Boasting the clean linear lines of a ship's portholes, these timepieces are made of only the finest materials and are available in materials which range from high quality brushed steel to gold. As a Swiss watchmaker who learned the trade by watching his family, Crocco's knowledge was based on generations of watchmakers who had perfected their art. Crocco's goal was to be better than even the best at producing timeless, luxury watches. Crocco's first law of design was to keep his Swiss watches simple. He wanted to unnecessary design elements, instead, he chose to let his design speak for itself. Besides basing the round watch face on the design of the porthole, Crocco Air Swimmers also chose to use over 160 different mechanisms and operations to ensure that the Swiss watch kept perfect time. After perfecting the watch, Crocco then spent three years in his quest to create the perfect band for his masterpiece.Crocco had made the decision that leather was too weak and flimsy to fully support his watch. He did know that whatever material he chose for his watch band should be able to be produces in a dark black matte finish. He had decided that only this color would showcase and accent both steel and gold. As Crocco researched materials to use as a watch band, the idea struck him that natural rubber would work well. Natural rubber could be produced in the color he desired and natural rubber would be flexible, durable, and attractive. Three years later, Crocco had perfected his natural rubber watch band to go on his Hublot watches. Scented with light vanilla and reinforced with steel inserts, this luxury watch strap was also resistant to corrosion and highly durable. While other Swiss watchmakers scoffed at his choice of materials, they were soon to discover that the natural rubber material Crocco had chosen would become the material of the future. The Hublot watch debuted at the 1980 Basel Watch Fair and did not attract a single customer, however, Crocco's company soon found it's Swiss watches selling rapidly and sold an astounding $2 million dollars in it's first year. Crocco came into his own when several members of Europe's royal families ordered his luxury watches. From that point on his timepieces became famous with celebrities and soon the public. In 2003, the president of the Swatch watch's Omega division, Jean-Claude Biver, met with Corroco. By 2004, Biver had become the CEO of Hublot watches. By 2005, Biver had unveiled a new collection of Hublot watches, and this luxury watch went on to receive awards such as the "2005 Design Prize" in the "Geneva Watchmaking Grand Prix" and the "Sports Watch Prize" at the "Watch of the Year" ceremony in Japan. Sales of the Hublot watch doubled, then tripled. In the winter of 2007 Hublot opened it's first store in Paris. Following the success of the Parisian store, a second store was opened in Saint-Tropez. By 2008, Hublot watches was acquired by the luxury group LVMH for air swimmers an undisclosed sum. Corroco was by no means finished with designs and innovation. In 2009 he revealed the first method of counterfeit watch detection. Dubbed the "smart card", this innovation in technology uses what is known as WiseKey to detect brands and authenticate timepieces on it's server system.In 2010, Hublot proved that it had remained the best at what they do when they were selected to be not only the official watchmaker of the Formula 1 series, but also selected as the official 2010 FIFA World Cup timekeeper as well as the future timekeeper for the 2014 FIFA World Cup. Hublot watches has also created an application for the iPad which debuted in the late summer of 2010.